{"title":"As Seen In","description":"\u003ch2\u003eLiving DNA in the Press\u003c\/h2\u003e\u003cp\u003eWe're honoured to have been featured by some of Singapore's and the world's most respected lifestyle, design, and home publications. From bespoke rug editorials to store spotlights and luxury event collaborations, our story has been told by the voices that matter most in the world of interiors.\u003c\/p\u003e\u003ch3\u003eFeatured Publications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVogue Singapore\u003c\/strong\u003e – Club Vogue Lounge at Boutiques Singapore 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTatler Homes Singapore\u003c\/strong\u003e – Staying Grounded \u0026amp; Hall Interiors collaboration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLianhe Zaobao\u003c\/strong\u003e – Rugs as the Soul of the Home\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome \u0026amp; Decor Singapore\u003c\/strong\u003e – Singapore's leading home interiors magazine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSquare Rooms Magazine\u003c\/strong\u003e – Celebrating hidden gems in Singapore's homeware scene\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLookbox Living\u003c\/strong\u003e – Spotlighting our flagship store experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpat Living\u003c\/strong\u003e – Bespoke rug features (multiple issues)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSingapore Tatler\u003c\/strong\u003e – New stores to explore for décor inspiration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQanvast\u003c\/strong\u003e – Bringing the world home through thoughtful décor\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness Times Lifestyle\u003c\/strong\u003e – The right fit for your home\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTravelshopa\u003c\/strong\u003e – Founder spotlight on Denise Taojo Kaur\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach feature reflects our commitment to curating exceptional rugs, carpets, and home décor that tell a story — just like yours.\u003c\/p\u003e","products":[{"product_id":"home-decor-magazine-a-stylin-christmas","title":"Home \u0026 Decor Magazine Features Living DNA | A Stylin' Christmas","description":"\u003cp\u003e\"Give a little more thought when purchasing Christmas decorations\u003cspan\u003e. Don't buy those that last only for a season; instead, focus on decorations that not only brings a festive mood to your home, but can also be re-arranged to look great throughout the year.\u003c\/span\u003e\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eDecember 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.livingdna.sg\/collections\/viscose\/products\/istanbul-3\" title=\"Modern Moroccan \"\u003eIstanbul 3,\u003c\/a\u003e \u003ca href=\"https:\/\/www.livingdna.sg\/collections\/kitchen\/products\/round-casserole-with-glass\" title=\"Brass Casserole with Glass\"\u003eRound Casserole with Glass\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673856434258,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-home-decor-magazine-a-stylin-christmas-living-dna-singapore-9808936.png?v=1779438311"},{"product_id":"singapore-tatler-7-new-stores-to-explore-for-decor-inspiration","title":"Singapore Tatler Features Living DNA |  7 New Stores To Explore For Decor Inspiration","description":"\u003cp\u003e\u003cspan\u003e\"Its best-selling rug collection takes centre stage, whilst the shelves are lined with a mix of African tableware, Moroccan trays, batik fabrics and assorted lanterns and baskets.\u003c\/span\u003e\u003cspan\u003e”\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eSeptember 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.livingdna.sg\/collections\/clocks\/products\/carved-ii-black\" title=\"Unique designer clocks \"\u003eCarved II Black\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/collections\/stools-poufs\/products\/clayton-charcoal-pouf\" title=\"Modern moroccan pouf\"\u003eClayton Charcoal Pouf\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/collections\/stools-poufs\/products\/boho-earth-pouf\" title=\"Modern Moroccan vibrant pouf\"\u003eBoho Earth Pouf\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673968336978,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-singapore-tatler-7-new-stores-to-explore-for-decor-inspiration-living-dna-singapore-6039395.jpg?v=1779438309"},{"product_id":"dreachong-blogger-we-learn-how-to-make-the-most-of-our-hdbs","title":"Dreachong Blogger Features Living DNA | We Learn How To Make The Most Of Our HDBs","description":"\u003cp\u003e\"\u003cspan\u003eIt’s nice to see these people ask these questions because you know that these are important things to think about. Many people now understand that if things are made ethically, they’re not always cheap, and that’s okay. You have something that lasts a long time and is also a conversation point. It’s like a bonus, rather than just something that is beautiful. It’s beautiful with a heart.”\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eAugust 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.livingdna.sg\/products\/riad\" title=\"Riad\"\u003eRiad\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/search?q=souk\" title=\"Souk Moroccan Pouf\"\u003eSouk Pouf\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/search?q=sehan+brass\" title=\"Brass Tray\"\u003eSehan Brass Tray\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673968500818,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-dreachong-blogger-we-learn-how-to-make-the-most-of-our-hdbs-living-dna-singapore-3177442.jpg?v=1779438310"},{"product_id":"travelshopa-denise-taojo-kaur-living-dna","title":"Travelshopa Features Living DNA | DENISE TAOJO KAUR, LIVING DNA","description":"\u003cp\u003e\"\u003cspan\u003eCraft will endure. The faster our technological advances will be, the more we will crave for authenticity, for the human connection. Sustainable materials will not just be a trend, it will be a necessary way of living. We’re excited because these are the very values we stand for.\u003c\/span\u003e\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eSeptember 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.livingdna.sg\/search?q=alexandria\" title=\"Alexandria \"\u003eAlexandria Rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/search?q=lotus\" title=\"Lotus \"\u003eLotus Rugs\u003c\/a\u003e , \u003ca href=\"https:\/\/www.livingdna.sg\/search?q=memphis+\" title=\"Memphis \"\u003eMemphis Rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/search?q=Amulet+\" title=\"Amulet \"\u003eAmulet Rugs\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673970532434,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-travelshopa-denise-taojo-kaur-living-dna-living-dna-singapore-3753476.jpg?v=1779438309"},{"product_id":"expat-living-rugs-and-carpets-who-bought-what","title":"Expat Living Features Living DNA | Rugs and carpets – who bought what?","description":"\u003cp\u003e\"Af\u003cspan\u003eter researching the different rug shops in Singapore, the amazing range of fabric and colours inspired me to go into the Living DNA showroom. I wouldn’t go anywhere else for any future purchases. I’m extremely happy with my rug and everyone who visits my condo wants to know where I got it!\u003c\/span\u003e\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eDecember 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.livingdna.sg\/search?q=chinoiserie+blue\" title=\"Chinoiserie \"\u003eChinoiserie Blue\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/collections\/lighting\/products\/double-happiness-lantern\" title=\"Double Happiness Lantern\"\u003eDouble Happiness Lantern\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673970696274,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-expat-living-rugs-and-carpets-who-bought-what-living-dna-singapore-2987697.jpg?v=1779438308"},{"product_id":"qanvast-at-this-thoughtful-decor-store-you-can-bring-home-the-world","title":"Qanvast Features Living DNA | At This Thoughtful Decor Store, You Can Bring Home the World","description":"\u003cp\u003e\"O\u003cspan\u003eur items are designed to be used for a long time and because they have a story to tell, homeowners are more likely to keep them around. In that sense, there’s personal meaning, and that’s very much real\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eOctober 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/collections\/clocks\/products\/keisoudo-no-tokei-pink\" title=\"Keisoudo no Tokei Pink\"\u003eKeisoudo no Tokei Pink\u003c\/a\u003e, \u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/search?q=ikat\" title=\"Ikat Cushion\"\u003eIkat Cushion\u003c\/a\u003e, \u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/products\/wave\" title=\"Wave\"\u003eWave \u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673974661202,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-qanvast-at-this-thoughtful-decor-store-you-can-bring-home-the-world-living-dna-singapore-4049150.jpg?v=1779438309"},{"product_id":"business-times-lifestyle-the-right-fit","title":"Business Times Lifestyle Features Living DNA | The Right Fit","description":"\u003cp\u003e\"Our homeware are rare,soulful pieces that embody the heritage I source from -  Morocco, Kenya, Uganda, Tunisia, Indonesia, Japan, India and the Philippines.\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eSeptember 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/collections\/lighting\" title=\"Lanterns \u0026amp; Lighting\"\u003eLanterns,\u003c\/a\u003e \u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/collections\/wool-rugs\" title=\"Wool Rugs\"\u003eWool\u003c\/a\u003e, \u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/products\/trivet-cocobeads-tray-table\" title=\"Tray Table\"\u003eTrivet CocobeadsTable\u003c\/a\u003e, \u003ca href=\"https:\/\/www.livingdna.sg\/collections\/furniture\/products\/jigsaw-modular-coffee-table\" title=\"Uniquely crafted coffee table\"\u003eJigsaw Modular Coffee Table\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673974759506,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-business-times-lifestyle-the-right-fit-living-dna-singapore-6153553.jpg?v=1779438307"},{"product_id":"lookbox-living-enjoy-holiday-vibes-when-you-shop-at-the-new-living-dna-flagship-store","title":"Lookbox Living Features Living DNA | Enjoy Holiday Vibes When You Shop at The New Living DNA Flagship Store","description":"\u003cp\u003e\"A \u003cspan\u003eboutique furniture concept for a well-travelled home, to Living DNA, a brand that stands for mindful living and a sense of identity expressed in interior design.\u003c\/span\u003e\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eJuly 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/search?q=Moroccan\" title=\"Modern Moroccan \"\u003eMoroccan,\u003c\/a\u003e \u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/collections\/bath-carpets\" title=\"Bath Carpets\"\u003eBath Carpet\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673975087186,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-lookbox-living-enjoy-holiday-vibes-when-you-shop-at-the-new-living-dna-flagship-store-living-dna-singapore-8905194.jpg?v=1779438307"},{"product_id":"square-rooms-magazine-hidden-gem-a-homeware-boutique-that-stocks-hard-to-find-decor","title":"Square Rooms Magazine Features Living DNA | Hidden Gem: A Homeware Boutique That Stocks Hard-To-Find Decor","description":"\u003cp\u003e\"\u003cspan\u003eOur products will continue to exhibit the timeless aesthetics of world cultures.\u003c\/span\u003e\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eSeptember 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.livingdna.sg\/collections\/mini-rugs\" title=\"Mini Rugs \"\u003eMini rugs\u003c\/a\u003e, \u003ca href=\"https:\/\/wn72ttqxauhshhfd-7338655.shopifypreview.com\/search?q=african\" title=\"African \"\u003eAfrican\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29673975545938,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-square-rooms-magazine-hidden-gem-a-homeware-boutique-that-stocks-hard-to-find-decor-living-dna-singapore-1138982.jpg?v=1779438307"},{"product_id":"press-features","title":"Home \u0026 Decor Singapore Features Living DNA | New Store","description":"\u003cp\u003e\"Take your time to learn about the crafts and stories behind the products on display, and you will know why the brand is so popular.\"\u003c\/p\u003e\n\u003ch6\u003eYear\u003c\/h6\u003e\n\u003cp\u003eOctober 2018\u003c\/p\u003e\n\u003ch6\u003eProducts Featured\u003c\/h6\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/livingdna.sg\/\" title=\"Kashmir Cushions | Cushion Covers Singapore\"\u003eKashmir cushions\u003c\/a\u003e, \u003ca href=\"https:\/\/livingdna.sg\/collections\/rugs\" title=\"Best rugs in Singapore\"\u003erugs\u003c\/a\u003e\u003c\/p\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":29674064052306,"sku":"","price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/products\/rugs-home-decor-singapore-new-store-living-dna-singapore-8410930.jpg?v=1779438307"},{"product_id":"tatler-homes-staying-grounded","title":"Tatler Homes Features Living DNA | Staying Grounded","description":"\u003ch2\u003eFeatured in Tatler Homes Singapore\u003c\/h2\u003e\u003cp\u003eLiving DNA was featured in \u003cstrong\u003eTatler Homes Singapore\u003c\/strong\u003e in a spotlight titled \u003cem\u003eStaying Grounded\u003c\/em\u003e — a celebration of how thoughtfully designed rugs can elevate interior spaces and create a lasting emotional connection to home.\u003c\/p\u003e\u003cp\u003eThis feature highlights the real-life impact of Living DNA's bespoke rug designs in elevating interior projects across Singapore.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication:\u003c\/strong\u003e Tatler Homes Singapore\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeature:\u003c\/strong\u003e Staying Grounded\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e July 2025\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":42417219829842,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/files\/rugs-tatler-homes-staying-grounded-living-dna-singapore-7793075.png?v=1779438127"},{"product_id":"tatler-homes-hall-interiors-bespoke-rug","title":"Tatler Homes Features Living DNA | Bespoke Rug with Hall Interiors","description":"\u003ch2\u003eFeatured in Tatler Homes Singapore\u003c\/h2\u003e\u003cp\u003eLiving DNA was featured in \u003cstrong\u003eTatler Homes Singapore\u003c\/strong\u003e alongside \u003cstrong\u003eHall Interiors\u003c\/strong\u003e, showcasing how a bespoke Living DNA rug becomes the defining centrepiece of a contemporary residence shaped by refined interior design and architectural clarity.\u003c\/p\u003e\u003cp\u003eThis feature is a testament to the seamless collaboration between Living DNA's craftsmanship and Singapore's leading interior designers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication:\u003c\/strong\u003e Tatler Homes Singapore\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborator:\u003c\/strong\u003e Hall Interiors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate:\u003c\/strong\u003e December 2025\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Living DNA","offers":[{"title":"Default Title","offer_id":42417219895378,"sku":null,"price":0.0,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0072\/2213\/2818\/files\/rugs-tatler-homes-bespoke-rug-with-hall-interiors-living-dna-singapore-6640537.png?v=1779438127"},{"product_id":"lianhe-zaobao-rugs-as-the-soul-of-the-home","title":"Lianhe Zaobao Features Living DNA | Rugs as the Soul of the Home","description":"\u003ch2\u003eFeatured in Lianhe Zaobao\u003c\/h2\u003e\u003cp\u003eLiving DNA and \u003cstrong\u003eShry Interiors\u003c\/strong\u003e were featured in \u003cstrong\u003eLianhe Zaobao's Home section\u003c\/strong\u003e, sharing their design philosophy on rugs as foundational elements that shape mood, layout, and comfort in contemporary homes.\u003c\/p\u003e\u003cp\u003eThis feature explores how the right rug can transform a space — not just aesthetically, but emotionally — making it one of the most important design decisions in any 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