Alchemy Fire Red Rug
Handmade red viscose rug.
DETAILS & INSPO
Alchemy; the process of transformation, creation or combination.
Our Alchemy series is hands-down our bestseller among interior designers and homeowners. A signature Living DNA in-house design, you will love this rug for its velvet sheen and stunning two-tone effect.
Choose between two materials, viscose or Tencel. Read our Material Guide to find out what works best for you.
Our passion and love for traditional craftsmanship motivates us and our artisans to create this simple design using a method called handloom.
Handloom is one of the finest, most time-consuming methods of rugmaking. What you get through a handloom is a supple and undeniably softer rug compared to the more rigid kind made by the regular tufting method. The process is purely artisanal, without the need for electricity. The rug is cut at the surface to create a fluffy feel.
You can also customise our Alchemy series to your own size, colour or material. Find out more here
Color: Crimson Red
Collection: Solid Rugs
Material: Viscose or Tencel
Pile Height: Medium
Craftsmanship: Handloom
Origin: India
Book a Home Trial to try this rug in the comforts of your home.
HOW TO USE
Alchemy is best for low to medium traffic, for residential and light commercial use.
Its vibrant red colour is designed for you to match with, creating a contrast with a large range of furniture and interior themes, from minimalist to opulent luxury.
Use this rug in the living room, bedroom, lounge and other areas where a soft plush feel is your priority.
Not advisable for the dining area as viscose is not washable. Medium to high pile rugs will also show dents from dining chair legs.
Get the correct rug size with the help of our size guide. Ensure that your sofa, or at least its front legs, are placed on the rug.
CARE
All medium to high pile rugs shed naturally, especially when new. Vacuum clean your rug lightly. Rug shedding will gradually reduce over time with regular use. Avoid using vacuum accessories with brushes or any abrasive surface; this can aggravate shedding.
To remove spills, use a clean cloth or dry paper towel to blot any liquid immediately. Loose ends should not be pulled, but snipped off with scissors instead. It is ideal to rotate your rugs every 6 months to even the process of wear and tear.
In order to maintain your rug's beauty and style for years, get it professionally cleaned. Your DNA rug entitles you to a 20% discount on Professional Rug Cleaning Services. Leave us a message and we'll help you along the way.
WHAT SIZE DO I NEED? SEE MORE RUGS BY CATEGORY
I am styling my...




My family & friends are commenting e rug look great n feel soft n comfortable.
I wish to commend Living DNA – Rugs and Carpets, especially Nadia, for the exceptional customer service and high-quality workmanship. The rug that we purchased is magnificent.
The meeting with Nadia was a quick one as she quickly grasped what we had in mind and shortlisted a few exquisite pieces. We even had a few samples sent over for us to choose from. The color she recommended was awesome.
The finished product far exceeded our expectations. The carpet corners are very intricately done and we can’t stop admiring this beauty at our abode.
Most importantly, our cat loves it and he can't stop playing on the rug.
Having a pleasant and down-to-earth disposition, Nadia delivers with professionalism. The prices offered are very competitive. Moreover, there is a wider range of products in the showroom compared to the other places that we visited prior.
I have already shared her contact with a couple of my friends and relatives who were impressed with the carpet.
Indeed, it is Hassle & Fuss free.
Loving this rug that goes well with my living area. Material is so soft and very classic looking. Great purchase from living dna!
During my visit, Dana attended to me. She was polite and explain well to me on the carpet that I'm looking for. Good service. Keep it up
The rug trial service worked perfectly for me. I was able to select the perfect rug for my space from the 3 we tried. Highly recommend.
More than satisfied with our rug from LivingDNA, exceeded our expectations with its amazing quality!
Received my first rug bought during the sale . Love it . Got my second the very next day .