“CARVED SE”, designed by Naoki Terada Released March 13, 2020
The CARVED series gives the impression that the numbers have been carved out of the clock face. It incorporates a superellipse, which is an ellipse with a perfect line. The superellipse clock face, which can also be said to be just between a square and a perfect circle, sits in the middle of the straight lines of the wall and the ceiling and the curved circular motion of the clock hands.
Naoki Terada completed MA course of the Association School of Architecture (AA school) in London. After returning to Japan, he produced and directed various brands as well as designing architectures and products. He directs the brand, “15.0% ice cream spoon”which is produced and marketed by TAKATA Lemnos Inc., while designing all the products.