Living DNA Singapore x Vogue Singapore

by Shernan Plameras

Living DNA Brings the Club Vogue Lounge to Life

We were delighted when Vogue Singapore approached us to bring their Club Vogue Lounge to life at Boutiques Singapore 2025. The vision was to create a space where design, craft and culture meet, and where the worlds of fashion and interiors naturally complement one another. True style-conscious individuals rarely see these disciplines in isolation. They appreciate beauty in every form it takes.

To set the tone, we styled the lounge with our signature rugs. The warm and inviting Alchemy Warm Sand in a round silhouette anchored the space, while the vibrant Winterbloom rug added depth, colour and character. Together, the layered rugs created a foundation that felt both intimate and expressive.

The atmosphere was further enhanced with our cushions, sculptural side tables and vessels. Seasonal floral arrangements by a local florist completed the setting and added a soft, organic dimension that balanced the space.

The Club Vogue Lounge became more than a display or a weekend market booth. It offered an immersive experience that reflected the spirit of Club Vogue and demonstrated how Living DNA pieces bring warmth, tactility and personality into any environment. It was a space for those who appreciate design, craftsmanship and the quiet beauty that connects fashion and interiors.

Abstract Mayfair Cream Rug

Second purchase from Living DNA. Showroom is abit small and stuffy but rugs are of good quality, hypoallergenic and a tasteful addition to our living room.

Excellent Service. Bought 3 rugs. Highly recommend!

Excellent service from Jane who helped us choose the best carpets for our living and Dining. Highly recommend.

Thank you Sanchit for your support and all the rugs look great in your home!

Excellent Service, As Always

Excellent service, as always.

We Bought a Jute Rug Here in 2023

We bought a jute rug here in 2023 and it has held up wonderfully. A wonderful addition to the living room.

So happy to know that our Jute rug is serving you well for more than two years :)

Gradient Beam Grey Rug

Soft classy and beautify, fully satisfied with my 3rd rug purchase and will be looking to add more

We Had Bought Flux Pastel 200X300 Carpet for Our Living Room

We had bought Flux pastel 200X300 carpet for our Living Room. We are in love with its quality and design. The natural fibres and subtle colours look great with the decor.
It gave a classy feel and look. We could say the exact house ambiance changed with this carpet.
We are so delighted for using it for around 2 years as of now.

Awesome that you noticed the transformation of your home with a well-made rug! Thank you for your kind review, Bavi. We look forward to serving you again. :)

Home Trial Service

Ridge Cream Rug

Very satisfied with the rug's quality—it truly enhances the atmosphere of the living room.

Purchased Living DNA's Hale jute rug in late 2023.

Purchased Living DNA's Hale jute rug in late 2023. We really loved the service of trying out different rugs before purchasing. Being able to try out rugs in our home setting made all the difference. Almost two years later I still love the look of the rug and how it ties our living room together. I do have to agree with some other reviewers that their rugs sheds more than other rugs. I vacuum frequently and still get a lot of fibers each time. I have recently solicited their rug cleaning service, so hopefully we can see an improvement afterwards.

Hi Joan, thank you for sharing this review! The Hale Jute looks great in your setting especially after 2 years of use. Great choice! We are even more thankful to hear about your shopping experience through our signature Home Trial service.

Thank you too for bringing the shedding issue to our notice. As we have promptly shared on chat, for any vacuums using roller brush or any bristles, they need to be removed before using on any rug. This is also mentioned in most manuals of vacuums. None of Living DNA rugs should shed more than a few weeks of use. All our rugs are made with high grade yarns precisely chosen to give you that comfort and yet a low to no shedding experience.

P.S. We hope the furry one is enjoying the rug as much!

Living DNA Singapore x Vogue Singapore

Living DNA Brings the Club Vogue Lounge to Life

Let customers speak for us