Collection: Jute Rugs

Adds a raw yet stylish texture to your home. Renewable and sustainable.

Ideal for the “perfect imperfect” look, natural woven rugs tend to have an irregular texture because they undergo very little processing. They’re mostly undyed, too, so the natural colour of jute and sisal can come through; this look has a “grounding” effect in homes. Even when dyed, the colour remains earthy. We occasionally mix jute with coloured cotton to incorporate more softness and interest – particular for areas where families gather.

It’s comforting to be surrounded by natural materials in the home because we humans lived in nature way longer than we have in modern dwellings. In that kind of setting, we can heal, rest, focus and enjoy life best.

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7 products

Rainbow Boho Rug

37 reviews
Hale Jute Light Rug

37 reviews
Spruce Jute Rug

37 reviews
Hearth Chunky Soft Wool Rug

28 reviews
Hale Jute Natural Rug

37 reviews
Sisal Brown Rug XL With Border

37 reviews
Triangles White Jute and Wool Rug 250 x 300 cm [LAST PC]

37 reviews

High Quality Artisanal Rug

The Tundra Beige Rug has been a lovely addition to our living room. Made from Tencel, it feels soft, silky and luxurious underfoot, and pairs wonderfully with our striped sofa, rattan accents, and armchairs. The neutral tones blend in effortlessly and help tie the whole space together.

Being a handmade rug, it has a unique character and quality you can really feel. There was some light shedding in the first week, which I understand is normal for brand new rugs but the Living DNA team was incredibly responsive and helpful. They advised us to use the correct vacuum attachment, and once we did, the shedding gradually reduced and stopped completely after about 2 to 2.5 weeks.

Now that the rug has settled in, it looks and feels fantastic. It is a stylish, high quality piece that brings both comfort and character to the room. We are really happy with it.

Great Runner from Living DNA

Thank you Jane for the great recommendation ! The runner turn up really good and matching my unit :)

Had a really good experience at the shop!

Had a really good experience at the shop! Jane was super helpful and took her time with us — never rushed anything. We were new to buying carpet but she patiently walked us through all the different carpet options, explained the pros and cons, and even gave us some great ideas on what would work best for our space. She showed us so many styles and colors, and made sure we felt confident in our choice. Thanks to her, we ended up with a carpet that fits perfectly in our home. Definitely appreciate the time and effort she put into helping us! 👍👍

Ended up buying 5 rugs/carpets

I am glad I could customise the size, and design of my large rug to complement my Living space. Nadia was very patient and professional in her guidance and gave timely updates from start till delivery. The special rug now grounds my living space and is a great conversation starter. I look forward to the same great service as I seek rug cleaning advice.

It still looks amazing one year into use

Beautiful two rugs and excellent service.The trial service before purchase a year ago was most helpful. See, it still looks amazing one year into use. Now sending back to clean so the rug can last.

We are happy with the four rugs!

Great shopping experience at Living DNA. Fie in particular is delightful to work with, professional, knowledgeable and patient. We are happy with the four rugs that now furnish our newly renovated apartment.

Lithe Beige Recycled PET Rug

Love the service and quality of the carpet I’ve bought from living dna!

Beam Gradient Beige Rug 160 x 230cm / Tencel

The new beige rug has completely transformed our living room, adding a touch of elegance and warmth. Its neutral tone blends seamlessly with the décor, creating a calming and cohesive look without overpowering the space. The subtle texture and understated design elevate the room’s aesthetic, making it feel both sophisticated and inviting.

Beyond its beauty, the rug is incredibly soft and plush, making it a delight to walk or sit on. Despite its luxurious feel, it’s also durable and easy to maintain, which is perfect for a high-traffic area. It has already proven to resist stains well, making it a practical yet stylish centerpiece for our living room. We couldn’t be more pleased!

Beautiful touch to our home

Having this rug in our living room enhanced the overall look and was a beautiful finishing touch to our modern luxe theme. Love the details and different textures as well as the varying tones and colours. We received very good service at their shop as well and it was an enjoyable experience.

Waft gradient rug

Lovely rug. Makes the room look cosy

Let customers speak for us