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About Us

Largest Rug Retailer in Singapore | Living DNA Showroom

Your one-stop shop for well-designed modern rugs.

A Singapore brand founded in 2015, we design, produce and curate an extensive variety of modern rugs adapted to the Singapore lifestyle and climate. From simple to intricate, the Living DNA collection is characterised by a soulful modern aesthetic. We aim to serve you with a human touch, guiding you along the journey of choosing and caring for your rug.

 Affordable luxury handmade rugs in Singapore | Living DNA

Affordable luxury.

Rugs are better when handmade. We offer premium hotel-grade pieces, less the hefty price tag. We do this by working directly with rug weavers in India, eliminating brandname or distributor markups, as well as antiquated dodgy carpet pricing practices — and weaving rugs in bulk, so you can purchase bestsellers off the shelf. To amp up the luxury, you can also opt for a design that’s exclusively yours through our customisation service.

Inspiration.

We created Living DNA out of two things: the shopping experience we wish we had when we furnished our first home, and our love for craft and design. We sought rugmaking workshops across Asia, set up cheery sunlit showrooms with transparent product pricing, and assembled a small team passionate about interiors and focused on your needs.