Alchemy; the process of transformation, creation or combination.
Our Alchemy series is hands-down our bestseller among interior designers and homeowners. A signature Living DNA in-house design, you will love this rug for its velvet sheen and stunning two-tone effect.
Viscose, the material used for our Alchemy rug series, is a semi-synthetic type of rayon fabric made from wood pulp. Also known as "art silk", viscose is a popular substitute for silk in luxury goods because it has a similar smooth feel.
Our passion and love for traditional craftsmanship motivates us and our artisans to create this simple design using a method called handloom.
Handloom is one of the finest, most time-consuming methods of rugmaking. What you get through a handloom is a supple and undeniably softer rug compared to the more rigid kind made by the regular tufting method. The process is purely artisanal, without the need for electricity. The rug is cut at the surface to create a fluffy feel.
You can also customise our Alchemy series to your own size, colour or material. Pick from Tencel, Bamboo Silk and New Zealand Wool. Find out more here
Collection: Solid Rugs
Pile Height: Medium
Book aHome Trial to try this rug in the comforts of your home.
HOW TO USE
Alchemy is best for low to medium traffic, for residential and light commercial use.
Its subtle light neutral colour is designed for you to match with a large range of furniture and interior themes, from minimalist to opulent luxury.
Use this rug in the living room, bedroom, lounge and other areas where a soft plush feel is your priority.
Not advisable for the dining area as viscose is not washable. Medium to high pile rugs will also show dents from dining chair legs.
Get the correct rug size with the help of oursize guide.Ensure that your sofa, or at least its front legs, are placed on the rug.
All medium to high pile rugs shed naturally, especially when new. Vacuum clean your rug lightly. Rug shedding will gradually reduce over time with regular use. Avoid using vacuum accessories with brushes or any abrasive surface; this can aggravate shedding.
To remove spills, use a clean cloth or dry paper towel to blot any liquid immediately. Loose ends should not be pulled, but snipped off with scissors instead. It is ideal to rotate your rugs every 6 months to even the process of wear and tear.
In order to maintain your rug's beauty and style for years, get it professionally cleaned. Your DNA rug entitles you to a 20% discount on Professional Rug Cleaning Services. Leave us a message and we'll help you along the way.