It’s the perfect neutral rug for our space and soooo soft and comfy! Absolutely love it

The custom Lumina Rug is a wonderful template to create a mosaic of shades that tie in with the living room’s colour palette. After a few trials, we settled on this repertoire and waited with bated breath, wondering how it would turn out. Finally, we know and we are loving it! Thanks to our ID Alvin Wee and Living DNA’s Fie for seeing us through this carpet journey. It was exhilarating!

I bought a carpet two years ago . It suits my hall . The colour of the carpet is beautiful

Wonderful experience during our visit to the store. Jane helped us select and match a rug which suits the design of our new home. Perfect recommendation from Jane.

The in-store and delivery experience is wonderful! Highly recommend to anyone looking for a rug in their home.

5 star experience from the minute we walked into the showroom/space at Aljunied.
- while small, it had good enough samples for us to have a good feel of the diff types available, and the staff on duty that day was really knowledgeable in sharing the characteristics/qualities of the different materials etc.,
- follow up via WhatsApp was fluid and smooth.
- though the exact specifications we wanted wasn’t in stock, the team endeavoured to process our purchase order asap and offered arrangements that we could consider to have the rug delivered within the timeline we had in mind. Most grateful for that!
Absolutely no regrets with the Alchemy Cloud rug we purchased. The rug feels so smooth and divine; and looks amazing in our space. Love how the colour slightly “changes” under the different lighting and/or from different angles.

Today my custom Plateau rug for the bedroom finally arrived - loving the colours that my ID, Alvin, picked ! The spot-on shades, shapes and textures brought this cosy reading corner to life! Also appreciate Fie for his input and coordination during this arduous process. Thanks guys!!

Finally buying our first fancy rug. Ended up with 2, not one:)
Jane @ the Keong Saik store made things so easy, took the 30 bucks home trial and had this in my home by the weekend.

Was struggling between 2 rugs so we requested for home trial service and eventually bought the alchemy warm sand light beige rug from Living DNA. The rug is soft and very comfortable to step on. Furthermore it has dual tone to it depending on where u stand. Great buy!

The rug is what i really wanted. Even my cats love it!

The rug came back smelling great! Helpful tips for additional care provided after delivery. The team is always responsive and ready to help.

Very happy from the first correspondence with Fie, in finding the perfect rug for our dining room - the choices, the quality, Fie and team who helped me see how it looks in our room, the delivery service, all of it was just above-and-beyond - responses to my questions were fast, reliable, and knowledgeable and the rug itself is stunning. It is so comfy to walk on and absolutely beautiful in our room - very happy indeed. Thank you !!

Soft and luxurious feel and look. Great service by the staff at Living DNA to assist me with my selectionx

We like the texture of this rug, and the size 250x350cm is a good size for our living room. Thank you Living DNA for recommending this rug to us.

Love the colours, go well with my furniture. Also love the feel of the carpet, so nice and soft. Happy with the purchase

Thank you Jane, for your patience and professionalism in explaining the rug options & their characteristics, during the buying process. Am really happy with the 3 rugs bought from you, especially the 3x4 meter Sapphire rug; the feel and quality is great too. Thanks again !